Steps to Create Personas
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Kako Ustvariti Uporabnika Peronas
Avtor: Marissa Martinez
Person so vizualne zgodbe, ki opisujejo dejanske stranke. Person pripravi natančno sliko uporabnika, kaj želijo doseči, katera znanja in spretnosti, ki jih lahko ali ne sme imeti, in zakaj se nekatere stvari bolj pomembno za njih. V izdelke ali storitve, ki jih zasnova poskušali rešiti te težave strank. Person pomaga tim poudarek na uporabniku usmerjenih design.
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Snemalna Knjiga Opis
Use these steps to engage your team to create personas for your product or service.
Snemalna Knjiga Besedilo
- Brainstorm Persona Types
- BuyerResellerRepair PersonInstallerCompetitorPartnerUserRegulator
- Research and Interview
- Write Personas
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- Generate a list of types of people connected to your product or service.
- Team Sort / Prioritize
- Find people of each type and interview them about pain points and product use.
- Discuss
- Write a detailed description of each person. What do they care about? How do they currently solve the problem?
- Finalize, Print, Dristribute
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- Gather the team (business and tech) to card sort the profiles. Use a target or triangle approach.
- Primary
- Secondary
- Tertiary
- Ask questions like: "Are these the same?" "What if we swap these two?"
- Print the final primary profile for every team member to reference daily during the project.
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