CONSIDER THE BUSINESS CONTEXT
SPECIFIC
MEASURABLE
ACHIEVABLE
RELEVANT
TIME-DELIMITED
What is the goal trying to address?
What exactly will I accomplish?
How will I know I have achieved it?
Can it be achieved?
How does it relate to the business problem?
When will I achieve it?
Yes!
Nope
Department Goals
Business Problem
23%
Completed five times
Reduced 23 percent
5X
Reached 75+ candidates
X
X
X
X
X
X
X
X
X
X
Q3 Sales not reflective of industry-wide revenue trends
X
Business Goals
X
Por Marissa Martinez