Bring Personas to Your Office

A user or buyer persona is a fictitious prototypical replica of one of your customer subsets. Products often have drastically different types of users or consumers, and a persona is a way of categorizing each type of buyer into a single entity. A user persona has typical motivations, struggles, and goals all related to your product or service.

Customer Journey Maps are narrative stories of your users that allow you to see how a customer may have a need for your product, how they would come across your product, and how your product can benefit them. Creating these maps lets us realize where we may have flaws or gaps in our marketing strategy or use case scenarios. Having a real and relatable customer story allows us to come up with the most logical solutions for our problems.

Using personas for product development is extremely helpful, but you already know that. Sometimes the hardest part about using personas is getting your coworkers to start using them as well. This free persona packet provides easy, relatable, printable persona resources that inspire productive persona brainstorming sessions. You can print these resources and share them with your team, or create your own personas from scratch. Either way, you can start incorporating personas into your product development process today!

A User Persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is a distinct user persona for each one. You can use a persona map to list out the customer's key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers and leads them down the marketing channels where those potential customers will be looking for solutions.

User personas are fictitious replications of a prototypical user that match certain characteristics. They are usually given an alliterative name like Salesperson Sam, or Developer Dave. You can use a persona map to list out the customers key attributes, problems, and needs. Creating user personas helps a company step into the shoes of their target customers. It allows the company to experience the problems that their potential customers are having and leads them down the marketing channels where their potential customers will be looking for solutions.

Personas are a framework to create and bring archetypal customers and users to life. By focusing on discrete types of users, it makes it easier to visualize and imagine how these actors would interact with a system and identify important use cases and features. They have been in use since the mid-90s and are a common part of ethnographic research.

Personas are visual stories that describe actual customers. Personas draw a detailed picture of the user, what they want to accomplish, what knowledge or skills they may or may not have, and why certain things may be more important to them. The products or services you design try to solve these customer problems. Personas help the team focus on user-centered design.