Five Forces Narrative
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Hvad er Porters fem Kræfter af Konkurrence?
af Nathanael Okhuysen
Industriel organisation er et studieområde, der undersøger forskellene mellem den "perfekte" konkurrence blandt virksomheder, der findes i økonomibøger og den "ufuldkomne" konkurrence, der findes i den virkelige verden. Et værktøj, der stammer fra feltet, er Michael Porters "fem kræfter" -analyse, lige fra begyndelsen af sin seminalbog, Competitive Strategy. Porter udviklede analysen af fem kræfter som en mere stringent variation af den meget brugte SWOT-analyse. Rammen fokuserer på niveauet for konkurrence inden for en industri for at vurdere virksomhedens strategiske position. I modsætning til SWOT-analysen undersøger de fem kræfter erhvervsmiljøet i stedet for at undersøge et bestemt firma selv. Sammen med PEST-analysen graver den dybere ind i mulighederne og truslerne i SWOT.
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Storyboard Beskrivelse
A quick narrative to illustrate an analysis using Porter's Five Forces framework.
Storyboard Tekst
- The Ben
- For a long time Ben has thought about opening his own bar. He has experience in the industry, good management skills, and an entrepreneurial spirit.
- He's worried it won't be successful though. He's seen a number of bars in other places go out of business in the first few years.
- Ben decides to do a five forces analysis to better understand the business environment. He uses Storyboard That to organize his research, analyze competition, and inform his business plan.
- Storyboard That's presentation options help him explain his idea to potential partners, and even secure a small business loan.
- Because he did his research and prepared, Ben picks a great location for his bar, and he has realistic plans for expenses and cash-flow. He is the proud owner of a successful small business.
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