End the Blackout PSA
Storyboard Text
- End the Blackout PSA The public health topic: Mental Healthcare Access and Stigma Relief for African American MenThe SOCO: Increase mental health access and provide stigma relief for African American men aged 24 to 34 years old in Southern California. After watching our PSA, the men should want to make the first step towards seeking sound mental health treatment by calling to connect to a support group. The audience segment: African American men aged 24 to 34 years old in Southern California
- Andre, Remember to take Jr to basketball practice after work!!
- Andre, The Johnson account needs their entire portfolio by tomorrow!!
- Andre, your Dad called, his laptop went out again!!
- Why is everything so hard?! Why am I like this?
- *PING*
- Andre sits at the kitchen table with a flat affect. The scene is in black and white. VO: A woman (his mother) yells off screen in a demanding voice
- Reminder: Zoom Meeting Support Group
- Andre is at work looking tired and frustrated. Still black and white. VO: His boss yells off screen.
- Andre is walking through the door back home. As soon as he gets home his mom is yelling at him again off screen. Still black and white.
- Andre is alone in his room. He finally expresses his sadness and frustration. He feels helpless and alone. Still black and white. VO: Andre's inner monologue "Why is everything so hard?! Why am I like this?"
- The YOU ARE NOT ALONECALL (562) 285-1330 to connect with others.
- Suddenly Andre hears a cellphone alert ping. The sound startles him as suddenly the room is now in color. Audio: Hopeful instrumental music starts to play in background (City Sunshine by Kevin MacLeod).
- Close up of Andre holding his phone. He has an alert reminding him of a support meeting he has on zoom.Narrator speaking over music: African-American men are more likely to report they have a mental health problem. They are less likely to get help.
- Andre is sitting at a computer listening to a peer in a group meeting. He looks happy and engaged. Narrator talking over music: Talking to others about mental health makes a big difference. No more shame and guilt!
- Andre is speaking animatedly with the group. Narrator over music: Support groups help us talk openly about our problems. We can shine a light on ways to cope - together!
- Ending shot is a phone close up. The screen has information for who to call. Narrator: Don't let fear hold you back.You are not alone. Call and connect with a group where it is safe for us to share. CALL TODAY! (562) 285-1330
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