My DT Journey part 1
Storyboard Text
- Humm, I wonder how Sharmila's Design Thinking course was....Need some insight on how we can become a design shop..Let me see if we can meet up in the lunch room
- There she is!
- Hey Mary! Glad to be back! l can''t wait to tell you about that Design Thinking class - what a treat! Learnt a ton and excited to continue practicing with an open and creative mindset!!
- Can't wait to hear Sharmila! Corporate wants our recommendation on how we can create shared value by improving our customer experiences..but idk..
- Aha! That's design thinking! It's really a design and people centric culture and core competence. Us business people need to become master of heuristics! Here are some buzz words!.
- Humm. a core competence she says...Well I need to learn all of this for my meeting with corporate...
- Empathy, simplifying,humanizing, heuristics, ethnography, iterative methodology, co-create value, pivotal moments, journey maps, prototype, iterate, validate...
- Interesting...I wonder what is driving this change..
- Well, technology is driving radical (disruptive) innovation and the design of business. Customers want to participate in value creation resulting in convergence not only in their roles with company but also design and business skills.
- So what kind of personal changes do we need to make to become "designers"?
- Mystery-Heuristics-Algorithm-Binary CodingFrom mystery of intractable problems to heuristics (a way of knowing / understanding), we have to design the right things and design things right for business viability and we can also incorporate legal design principles.
- Great question! We need to shift from optimization to exploratory skills, use abductive reasoning, practice empathy, think solution and not see problems as failures, embrace collaboration, iteration, agility, ambiguity, tolerate risk and failures!
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