PROBLEMS/ISSUES FACED BY MAKEMYTRIP:
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- PROBLEMS/ISSUESFACED BY MAKEMYTRIP:The following are a few issues/problems faced my MakeMyTrip:1. Growth in competition.2. High convenience/ cancellation charges.3. Not all people use online ticket booking apps to booktickets in fear of online fraud.
- For example;I recently went on a trip with my friends to Lonavala. We were a groupof 12-14 friends and started making plans of going to Lonavala at a friend’shouse well in advance. When we started talking about tickets, we all agreed tobook tickets online.So, while searching for tickets a friend suggested that we book ticketson MakeMyTrip while another suggested GoIbibo and another friend suggested webook tickets directly from the IRCTC website.While we were discussing various apps where we can book tickets, myfriend’s dad overheard us and told us that we shouldn’t buy tickets online andrather go to the railway station itself and buy tickets directly from therebecause online ticket booking can result in fraud where we might lose our money.While some of my friends agreed to this, a few also stated that going tothe railway station is a better option because online ticket booking also has ahigh convenience charge and we could save a lot of money by just simply goingto the railway station.
- SOLUTION:There are a few solutions that I would suggest MakeMyTrip imply tocounter these problems:· Advertise their application/website a lot by possibly ropingin famous Celebrities:Yes, I know that MakeMyTrip does advertise its websitealready and has roped in famous actors like Alia Bhatt and Ranveer Singh butthose advertisement focus on making the context funny rather than moreinformative. So, if they make a few more informative ads while showing thebenefits of using their app rather than any other app/ even going to therailway station (and standing in long queues!) that would be beneficial forthem.· Charge a lesser convenience/cancellation fee:I read an article somewhere and I found out thatMakeMyTrip make a baffling amount of money from cancellation charges itself. And,many people don’t like paying convenience fees a lot so maybe that is whereMakeMyTrip can look out a little and maybe charge a lesser amount ofconvenience/cancellation fees. · Convince people that booking tickets on MakeMyTrip iscompletely safe:MakeMyTripmust make sure that its customers know that if they are booking their ticketson MakeMyTrip then they are completely safe and they will not lose any of theirprivate information like card details and personal info. They can do this byinstalling a very strong security wall in their application/website and alsomake people know about the same.
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