Storyboard That's Illustrated Guide to Business Terms - A user persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is distinct user persona for each one.
Storyboard Text
Glida: 1
PERSONA
PERSONA
MARKETING CHANNELS
MARKETING CHANNELS
USAGE
USAGE
GOALS
GOALS
PERSONA
PERSONA
MARKETING CHANNELS
MARKETING CHANNELS
USAGE
USAGE
GOALS
GOALS
USER PERSONAA user persona is a prototypical user who holds certain characteristics that all other similar users hold. Most products have various types of target users, and there is distinct user persona for each one.
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