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Make user personas for your business in order to see what your customers need and how they might use your product.
Storyboard Text
UX Designer Ugo
-Dave is a senior developer tasked with making sure the company's website is stable
- He is motivated by having a strong and secure network and building innovative programs
MOTIVATIONS
ABOUT
Design Thinker Diane
- Bridget likes to bake over the weekends and often finds herself with too many baked goods.
- Bring baked food into the office and make sure people enjoy it - Hear feedback on what people like so she can improve her skills
- People thank her for her work
ABOUT
ABOUT
- Diane is responsible for ensuing design thinking principles across management teams
- She is motivated by seeing managers use her techniques and having success
MOTIVATIONS
ABOUT
OBSTACLES
- Mangers don't listen to her suggestions
Marketer Mary
-Mary is a marketing manager who's primary goal is to goal is to increase company revenue
- She is motivated by her team excelling and breaking company records
MOTIVATIONS
ABOUT
PURCHASING POWER
- No personal budget, has to ask managers
OBSTACLES
- Does not always get to work on projects he wants to -Project management is messy
SoLoMoFoo Personas
CONCERNS
- Doesn't want to "email the company" about her cupcakes
PURCHASING POWER
- Large budget no approval required
PURCHASING POWER
- Limited budget pending approval
OBSTA
- miscommunications with tech teams - restricted budget
Över 30 miljoner
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