Create your own at Storyboard ThatDesignThinkerDianeMarketerMaryUXDesignerUgoSoLoMoFooPersonas-Peoplethankherforherwork-Bridgetlikestobakeovertheweekendsandoftenfindsherselfwithtoomanybakedgoods.-Doesn'twantto"emailthecompany"abouthercupcakesCONCERNS-Bringbakedfoodintotheofficeandmakesurepeopleenjoyit-HearfeedbackonwhatpeoplelikesoshecanimproveherskillsABOUTABOUTMOTIVATIONSOBSTAPURCHASINGPOWERABOUT-Maryisamarketingmanagerwho'sprimarygoalistogoalistoincreasecompanyrevenue-Sheismotivatedbyherteamexcellingandbreakingcompanyrecords-miscommunicationswithtechteams-restrictedbudget-LimitedbudgetpendingapprovalMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Dianeisresponsibleforensuingdesignthinkingprinciplesacrossmanagementteams -Sheismotivatedbyseeingmanagersusehertechniquesandhavingsuccess-Mangersdon'tlistentohersuggestions-LargebudgetnoapprovalrequiredMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Daveisaseniordevelopertaskedwithmakingsurethecompany'swebsiteisstable-Heismotivatedbyhavingastrongandsecurenetworkandbuildinginnovativeprograms-Doesnotalwaysgettoworkonprojectshewantsto-Projectmanagementismessy-Nopersonalbudget,hastoaskmanagers
Create your own at Storyboard ThatDesignThinkerDianeMarketerMaryUXDesignerUgoSoLoMoFooPersonas-Peoplethankherforherwork-Bridgetlikestobakeovertheweekendsandoftenfindsherselfwithtoomanybakedgoods.-Doesn'twantto"emailthecompany"abouthercupcakesCONCERNS-Bringbakedfoodintotheofficeandmakesurepeopleenjoyit-HearfeedbackonwhatpeoplelikesoshecanimproveherskillsABOUTABOUTMOTIVATIONSOBSTAPURCHASINGPOWERABOUT-Maryisamarketingmanagerwho'sprimarygoalistogoalistoincreasecompanyrevenue-Sheismotivatedbyherteamexcellingandbreakingcompanyrecords-miscommunicationswithtechteams-restrictedbudget-LimitedbudgetpendingapprovalMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Dianeisresponsibleforensuingdesignthinkingprinciplesacrossmanagementteams -Sheismotivatedbyseeingmanagersusehertechniquesandhavingsuccess-Mangersdon'tlistentohersuggestions-LargebudgetnoapprovalrequiredMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Daveisaseniordevelopertaskedwithmakingsurethecompany'swebsiteisstable-Heismotivatedbyhavingastrongandsecurenetworkandbuildinginnovativeprograms-Doesnotalwaysgettoworkonprojectshewantsto-Projectmanagementismessy-Nopersonalbudget,hastoaskmanagers
Create your own at Storyboard ThatDesignThinkerDianeMarketerMaryUXDesignerUgoSoLoMoFooPersonas-Peoplethankherforherwork-Bridgetlikestobakeovertheweekendsandoftenfindsherselfwithtoomanybakedgoods.-Doesn'twantto"emailthecompany"abouthercupcakesCONCERNS-Bringbakedfoodintotheofficeandmakesurepeopleenjoyit-HearfeedbackonwhatpeoplelikesoshecanimproveherskillsABOUTABOUTMOTIVATIONSOBSTAPURCHASINGPOWERABOUT-Maryisamarketingmanagerwho'sprimarygoalistogoalistoincreasecompanyrevenue-Sheismotivatedbyherteamexcellingandbreakingcompanyrecords-miscommunicationswithtechteams-restrictedbudget-LimitedbudgetpendingapprovalMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Dianeisresponsibleforensuingdesignthinkingprinciplesacrossmanagementteams -Sheismotivatedbyseeingmanagersusehertechniquesandhavingsuccess-Mangersdon'tlistentohersuggestions-LargebudgetnoapprovalrequiredMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Daveisaseniordevelopertaskedwithmakingsurethecompany'swebsiteisstable-Heismotivatedbyhavingastrongandsecurenetworkandbuildinginnovativeprograms-Doesnotalwaysgettoworkonprojectshewantsto-Projectmanagementismessy-Nopersonalbudget,hastoaskmanagers
Create your own at Storyboard ThatDesignThinkerDianeMarketerMaryUXDesignerUgoSoLoMoFooPersonas-Peoplethankherforherwork-Bridgetlikestobakeovertheweekendsandoftenfindsherselfwithtoomanybakedgoods.-Doesn'twantto"emailthecompany"abouthercupcakesCONCERNS-Bringbakedfoodintotheofficeandmakesurepeopleenjoyit-HearfeedbackonwhatpeoplelikesoshecanimproveherskillsABOUTABOUTMOTIVATIONSOBSTAPURCHASINGPOWERABOUT-Maryisamarketingmanagerwho'sprimarygoalistogoalistoincreasecompanyrevenue-Sheismotivatedbyherteamexcellingandbreakingcompanyrecords-miscommunicationswithtechteams-restrictedbudget-LimitedbudgetpendingapprovalMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Dianeisresponsibleforensuingdesignthinkingprinciplesacrossmanagementteams -Sheismotivatedbyseeingmanagersusehertechniquesandhavingsuccess-Mangersdon'tlistentohersuggestions-LargebudgetnoapprovalrequiredMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Daveisaseniordevelopertaskedwithmakingsurethecompany'swebsiteisstable-Heismotivatedbyhavingastrongandsecurenetworkandbuildinginnovativeprograms-Doesnotalwaysgettoworkonprojectshewantsto-Projectmanagementismessy-Nopersonalbudget,hastoaskmanagers
Create your own at Storyboard ThatDesignThinkerDianeMarketerMaryUXDesignerUgoSoLoMoFooPersonas-Peoplethankherforherwork-Bridgetlikestobakeovertheweekendsandoftenfindsherselfwithtoomanybakedgoods.-Doesn'twantto"emailthecompany"abouthercupcakesCONCERNS-Bringbakedfoodintotheofficeandmakesurepeopleenjoyit-HearfeedbackonwhatpeoplelikesoshecanimproveherskillsABOUTABOUTMOTIVATIONSOBSTAPURCHASINGPOWERABOUT-Maryisamarketingmanagerwho'sprimarygoalistogoalistoincreasecompanyrevenue-Sheismotivatedbyherteamexcellingandbreakingcompanyrecords-miscommunicationswithtechteams-restrictedbudget-LimitedbudgetpendingapprovalMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Dianeisresponsibleforensuingdesignthinkingprinciplesacrossmanagementteams -Sheismotivatedbyseeingmanagersusehertechniquesandhavingsuccess-Mangersdon'tlistentohersuggestions-LargebudgetnoapprovalrequiredMOTIVATIONSOBSTACLESPURCHASINGPOWERABOUT-Daveisaseniordevelopertaskedwithmakingsurethecompany'swebsiteisstable-Heismotivatedbyhavingastrongandsecurenetworkandbuildinginnovativeprograms-Doesnotalwaysgettoworkonprojectshewantsto-Projectmanagementismessy-Nopersonalbudget,hastoaskmanagers