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Storyboard Text
- And how to finance the stove and fridge - credit operation very common in Brazil -, the couple preferes to go to department stores to check preces, terms and interest rate.
- Therefore, the couple already has some informations, but to bring together key data on interest rates, term of financing and fixes benefits, need to leave their home ou use a financial calculator.
- The name of product is "CaJu" ("Calculadora de Juros, in Portuguese). Design is like a simple calculator, adding the functions related to INTEREST RATE (i), TERMS (n), BENEFITS (PMT), AND PRESENT VALUE (PV). Design leads to INTUITIVE EXPERIENCE for medium consumer, whom is not expert in FINANCES. Product is an APP calculator.
- Therein lies the main PROBLEM: "Little intimacy of most citizens to use financial calculators to perform the simple calculations related to INTEREST RATE, TERMS and BENEFITS."
- A simple calculator, standard, with basic functions, not specializing in finance, but which offers 3 main financial functions used in Brazil.
- VALUE PROPOSITION: Simplification of calculations of INTEREST RATE, TERMS AND BENEFITS, most widely used in Brazil.
- n
- 1/x
- C
- %
- CE
- CaJu
- i
- + - * / = <=
- PMT
- PV
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