Mountain Man 1
Storyboard Text
- Mountain Man Brewing Co.Est. 1925
- Look son, we've survived this long because we do one damn good lager and that is it.
- Let's keep it that way.
- West Virginia's Beer
- Mountain Man Brewing Co.Est. 1925
- Light beer drinkers in their late 20s and 30s know us - it could be our light beer they're drinking.
- We can't afford to keep it this way.
- Our key customer base is shrinking while light beer drinkers grow.
- Our homegrown roots are our edge on the big guys...
- We can't compete with the big guys!
- What if light beer sales just eat into our lager sales?
- Don't change our favourite beer!
- Female Beer Drinkers
- Light Beer
- Mountain Man Lager
- and use our existing brand recognition in the northeast..
- avoid eating into our lager sales....
- So we need to...
- Mountain Man Brewing Co.
- while staying out of the big guys' way.
- Anheuser-Busch
- by attracting a younger demographic...
- Miller
- Coors
- 21-27
- Got it! While the big guys are focused on them...
- ...we focus on these guys.
- 28-40
- So we remind them of their adventurous side.
- They're settled with more responsibilties but are still young and fun.
- How do we do that?
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