project
Storyboard Text
- Glida: 1
- Have you or someone you know been diagnosed with bladder cancer?
- [Opening Scene: Interviewer, with a mic, asks a random stranger on the streets of Toronto a question]
- Glida: 2
- Yes! My brother was diagnosed with bladder cancer a few years ago, actually.
- [Interviewee answers question]
- Glida: 3
- What impact did this diagnosis have on him and your family?
- [Interviewer asks about the impact of the bladder cancer diagnosis]
- Glida: 4
- It was very tough for all of us. We didn't know much about bladder cancer before the diagnosis, and we definitely weren't prepared for its treatment costs. We're still trying to recover from it to this day.
- [Interviewee shares personal and emotioal response]
- Glida: 5
- That's completely understandable. Not a lot of people know that bladder cancer is the 5th most common cancer in Canada, or that it is the most expensive to treat...
- [Interviewer empathizes with interviewee and provides some facts about bladder cancer in Canada]
- Glida: 6
- That's why we're so dedicated to raising donations for people like your brother here at BCC. If you could leave viewers with a message about the importance of their donations, what would you say?
- [Interviewer briefly mentions BCC's mission, and asks interviewee to leave viewers with a message]
- Glida: 7
- I would tell them that even the smallest contribution matters. bladder cancer is very expensive to treat, so it's important that we all pitch in to help. It's the least that we can do.
- [Interviewee shares message about why people's donations to bladder cancer are so important]
- Glida: 8
- Bladder Cancer is the 5th most common cancer in Canada.It is also, by far, the most expensive to treat.We need your help.
- [Cut to: screen with text]
- Glida: 9
- Donate today to Bladder Cancer Canada by visiting bladdercancercanada.org/donate-now/Each dollar is a step forward.
- [Final scene: screen with CTA, campaign tagline, and BCC logo]
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