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Storyboard Text

  • It all starts with YOU...
  • .
  • close shot of underprivileged kid tying their old Nike shoes and zooms in on lace and then zooms out of lace to a privileged kid tying their brand new customised Nike shoes getting ready to play soccer at a childcare centre , soft background music
  • Screen then fades into different segments of news ads with the same message: more than 40% of children below primary school age do not have access to childcare music stops: the words it all starts with you appears one by one on the screen
  • I am?
  • Yes you are
  • Dialogue: This is Nike for You...for children close up shot of different customised kids shoes that are changing in the same place - ad will show how the shoes can be customised
  • Nike for YOU.By YOU.For a Future YOU
  • Dialogue: For every customised shoe purchased, 30% of profits will go to help the parents of the workers that create our shoes to send their children to childcare
  • montage scene of children achieving their dreams in the futuredialogue accompanying for each scene as an example: Maya is going to be a doctor
  • Phrases appear on screen one by one
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