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BeeHigh PART 1 (slide 1 to 16)
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Storyboard Text
Nonna, your gelatos are always incredible
Lorenzo, this recipe is your legacy
ADD AD
Annie, look at that! Do you want to try their ice creams?
Finally started my own business!
BeeHigh Gelato, the emerging artisanal ice cream parlour.
Lorenzo Luichi spent every summer of his childhood at his Grandma's honey farm.
How can these ice creams be so tasty?
After moving to London in 2008, Lorenzo decides to open an artisanal gelato shop selling ice cream infused with Cannabidiol.
Should I open up two more stores?
BeeHigh became an overnight sensation!
How should we approach our manufacturing to suit a large demand? Should we continue in-house or outsource to external manufacturers?
BeeHigh clients kept coming back for the fun and colorful in-store experience.
(A) IN-HOUSE PRODUCTION
(B) OUT-SOURCE TO EXTERNAL
BeeHigh is a success and Lorenzo is thinking to expand into Central London.
Guys, you are fantastic!
Discussing with Marie Taillard, Lorenzo wants to understand how to approach his expansion project.
"Should we continue with in-house production (increasing our facilities) or outsource to external manufacturers?"
By continuing to produce in-house and building two more facilities, Lorenzo controls the production and protects the heritage.
(A) SPECIALTY LUXURY STORES?
(B) OWN STORES?
(C) SELL WHOLESALE?
I think I should choose two options
Do you know that BeeHigh opened three new stores
Yes! There is one just near by, it's now a weekly ritual to go there!
Daniela! What a suprise!
Lorenzo!
"Which options would you choose in terms of supply channels to make sure Lorenzo keeps the brand heritage, quality and experience?"
(A) DELIVERY APPS
ADD A DELIVEROO SCREENSHOT
(B) OWN SERVICE
By the end of the year, Lorenzo promoted his brand to a much wider network while keeping its premium status.
BeeHigh!!!!!
One day, Lorenzo ran into Daniela and began a conversation with her.
Daniela! That was a success! Could you help me with one more thing?
"Should we start using delivery applications or should we launch our own delivery service?"
Due to the success of the delivery application, BeeHigh became more accessible.
I am going to Berlin and you?
Lorenzo went back to see Daniela and asked her whether he should ask his friend Emma Watson to become a brand ambassador.
(A) YES
(B) NO
Emma Watson happily agreed to promote BeeHigh and its evolutionary product.
The stores in London have become so popular that people are travelling to try these amazing gelatos.
I am going to BeeHigh
Över 30 miljoner
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