CPT 2.2
Storyboard Text
- We would also need a logo to compete for consumer awareness. We could choose one of three: monogram, visual symbols, or abstract symbols.
- We could do a visual symbol of a Koala sleeping in our shoes! Since Koala's are associated with comfort, it would portray that our shoes are comfortable, relaxing, and well fitted.
- That's a great idea! For this trademark, the colors can mainly be grey, white, and black to convey the concept of lightweight and balanced.
- Alright, that sounds good! We would also need a slogan so we could have a tagline for broadcasting advertisements and print. It needs to be short, catchy, unique, and easy to remember.
- Alright sounds good. So the slogan, logo, and trademark are all brand identification. To make sure consumers know that it is our product on the shelf, we should keep all of these things the same throughout all of our products.
- Okay, let's go show our boss to get his approval.
- The slogan can be "Slide Into It" as it's short and easy to remember, and it gives the impression that are shoes are easy to put on, yet well fitted.
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