Let me paint you a picture of the purpose of a minimum viable product, or MVP for short. You come up with an amazing idea for a new product – let’s call it a Thingamajig. You spent 12 months creating the Thingamajig, correcting each bug, and creating features for every possible intended use case that a potential customer may have. Finally the big day comes and you add a “Download a Thingamajig” button to your website, and what happens? No one downloads. You’ve just spent 12 months of your life building a product that no one wants.