Future_Revenue_Potential_Region
Storyboard Text
- Jessica requests for a dashboard with a view of revenue and the interest level at the state level.
- Jessica, the operations director, wants to know where is the future revenue potential for CMX Cloud (as part of DNA solution)?
- ATTENTION
- Jessica looks at detailed view of the dashboard with low revenue and high interest score for the state.
- I want to focus on regions with low revenue, but high interest score.
- Success!
- She requests for a detailed report for states that have low revenue and high interest.
- Jessica wants to focus on states that have high interest, but low revenue.
- Jessica takes action by creating a marketing campaign and offers free subscription for 2 months once they purchase the product.
- Jessica takes action by focusing on these states that have high interest like Washington.
- The dashboard has provided the company an insight into the states that could have probable future potential, and, they are able to take action and make an impact by changing their marketing strategy.
- Answer 1
- Answer 2
- Jessica checks back in the next quarter by requesting a detailed analysis report on the conversion ratio from Interest to Trial; Trial to Purchase; Purchase to Adoption stages.
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