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Ethos, Pathos and Logos
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Storyboard Text
Ethos
If you want to be cool, this is the car for you.
Pathos
These shoes will be the best investment for you so you don't twist your ankle.
Logos
This school is ranked in the top 10 for the state. 95% of the students attend college after graduation.The average GPA is 4.0.
Ethos uses celebrities to appeal to people to sell a product.
Ethos
As a doctor with many years of experience, this medicine is the best one to cure your disease.
Pathos uses an emotional appeal like an investment in your health.
Pathos
It's fun to hang out here and have the best ice cream ever.
Logos is a logical appeal using statistics and facts.
Logos
This gym is open 24 hours a day. It has the newest and best weights. 100% of the members lose weight and become stronger.
Use of experts, such as a doctor, for credibility
Make people feel happy
Uses details and statistics
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