FILA TV Ad
Storyboard Description
CM317 final project -- FILA
Storyboard Text
- A-1
- A-2
- A-3
- A-4
- A-5
- B-1
- School bell rings
- C-1
- Students leaving the classroom in pairs, chatting and laughing.
- C-2
- Jake packs his backpack along in the corner.
- C-3
- Jake peers out the window and sees all the popular&fashionable kids chatting in the yard.
- C-4
- Jake looks at his own boring outfit and continues to pack his stuff.
- C-5
- Jake walks along the lawn outside of the building and heading back home.
- C-6
- Jake walks into his bedroom and heads towards his closet.
- Jake takes all his good clothes out and tries them on in front of the mirror. He's unsatisfied of his boring clothes. Then he throws everything onto the floor.
- Jake jumps onto his bed and buries his face into the pillow. He sighs. Then he hears the voice of the Talking Shoe, gets out of bed and tries to find who's talking to him.
- Jake opens the closet again and sees the Talking Shoe (in red). He's shocked.
- The Talking Shoe gives Jake a full box of Fila's new fashionable clothing; he helps Jake pick and match his outfits.
- Jake stands in front of the mirror and smiles happily.
- D-1
- D-2
- D-3
- D-4
- DISRUPT THE FLOW.
- D-5
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- Jake walks towards the school entrance confidently. He's wearing Fila's new collection. The crowd behind him is shocked by how fashionable his outfit is.
- SLOW MOTION: Jake walks into the entrance. People are all surprised.
- SLOW MOTION: CLOSE UP on Jake's shoes and TILT UP to his upper body, then FREEZE IN ACTION.
- During Freeze Frame: SUPERIMPOSE -- Fila's logo.
- UNFREEZE ACTION & continue SLOW MOTION: Jake continues walking. SUPERIMPOSE: Fila's slogan -- Disrupt the Flow.
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