In the beginning, we hypothesize who our potential customers are. With this first step, we see what people need and want. We have finally achieved our goal! We keep a close eye and monitor our product when it's out in the market. With our team, we build prototypes to see what works and what doesn't work. We also design the interface in this part of the process. Based on the feedback we receive from beta testers, we refine the product to be the best it can be. We launch our product into the world when we feel the product is perfect and ready for our target audience.