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Customer Acquisition Storyboard – AIDA(OR)-Beispiel
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Storyboard Text
Where are you visible? How do you rise above the noise?
ATTENTION
ATTENTION
Click Me!
Interesting Content
What piques the customer's interest? How? Why?
INTEREST
ACME CO
Tic
Tac
Toe
Are you connecting with an important problem scenario?
DESIRE
Acme Co seems to really solve my ______ problem
What do they have to do to buy? Is it as simple as possible?
ACTION
Place Your Order
ACME CO
What does the user have to do to get initial reward/gratification?
ONBOARDING
And the product is great.
This is easy!
To get started ...
ACME CO
Option 1
Option 2
How do you ensure the user stays happy and active? Shares?
RETENTION
You have been using Acme Co for 3 weeks. Here are some more tips. Share?
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