Alcohol advertising
Storyboard Text
- Thomas the tank engine
- Jeremy watching kids TV....
- If you want muscles drink beer!!
- BEER IS COOL!!
- An add encouraging irresposible drinking comes on....
- I want to be cool too :(I know!Dad has some of that cool drink in the fridge!!
- Why don't I have any muscles yet??
- Maybe just a little more and then I'll be cool too.....
- Jerremy becomes vounrable to the harmful effects of underage drinking.
- Jeremy dies from being intoxicated, all because he wanted to be cool llike the people advertised
- We now have certain bannes/rules in place to prevent thinks like this happeneing. Some of these include....Ads for alcoholic drinks must not featue, imply or encourage irrisonsible or immoderate drinking.Alcohol ads cannot be broadcast: on commercial TV in children's (C) or preschool (P) classified programs at any time. in the breaks immediately before or after C or P classified programs.
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