Nicorette QUICKMIST 60 Sec Advert
Storyboard Description
The 60 second advert is specifically targeted at the 18 to 55 age bracket both Male and Female with Children. The purpose of this advert is to show that it's child's play to use the Nicorette Quickmist Spray and that if you continue to smoke you will miss out on those special times with your children. The subliminal message is that your children don't want you to smoke either.
Storyboard Text
- Ally Comes Home From School
- Derrick Is Conflicted
- HEART BEAT
- Cigarette Box
- HEART BEAT!
- Ally walks up the path with her school books
- Nicorette Quickmist
- HEART BEAT!
- Derrick looks at both the Nicorette Quickmist and Cig Box
- Ally Rushes Into House
- Closeup of the Cigarette Box
- Derrick leans Forward
- HEART BEAT
- Closeup of the Nicorette Quickmist Spray Bottle
- Ally rushes in to see her dad
- Derrick leans forward to pickup the cigarette packet
- Ally Stops Her Dad
- No Daddy! No Daddy!
- Ally Gives Her Dad Quickmist
- Ally Giving Her Dad Instructions
- Open Your Mouth, 1 Spray
- Ally stops her dad from taking a cigarette and puts the packet back on the table
- Derrick Using the Quickmist
- QUICKMIST SPRAY
- Ally gives her daddy the Quickmist bottle
- Ally Giving Instructions
- Close your mouth Daddy. Don't swallow
- Ally gives her daddy the Quickmist bottle
- Ally Giving Instructions
- 60 seconds Daddy
- Closeup on Derrick using Nicorette Quickmist Spray
- Closeup of Ally talking to her Daddy and giving instructions
- Closeup of Ally looking at her watch
- Clock Ticking to 60 secs
- Ally Grabs Her Dads Hand
- Derrick Picks Up the Cig Pack
- Extreme Closeup as Clock ticks to 60 seconds
- Derrick Throws Out The Cig Pack
- Ally puts the Quickmist bottle down and takes her Daddy's hand
- Derrick Playing with Ally
- Ally gives her daddy the Quickmist bottle
- Nicorette Quickmist Tag
- Closeup of Derrick throwing out the Cig Pack
- Midshot of Derrick and Ally playing on the swings
- Nicorette Quickmist Tag
- Nicorette Quickmist Do Something Incredible!
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