Benecol advert
Storyboard Text
- Scene 1
- Scene 2
- I brought the new Benecol Oat range
- Scene 3
- Zoomed video of outside of family home. Natural sounds (birds and nature) in background, cheerful music. "Benecol contains plant stanol, which helps lower cholesterol'
- Scene 4
- Breakfast is ready
- Family preparing breakfast table with various Benecol products, everyday morning conversation (work etc).Mention of new "Benecol oat products purchased from the shops"
- Scene 5
- This Oat yogurt tastes great, did you say it was vegan?
- Visual of table with range of Benecol products, zoom on Oat products."There are so many ways to involve Benecol into everyone's daily diet. Including our new 100% plant based and gluten free oat range of shots and yogurts."
- Scene 6
- Calling children down for breakfast
- Whole Family eating variety of Benecol's products. Conversation about how good all products taste.Point out how the Oat range tastes just as nice as well as being vegan.
- "Lets lower cholesterol together"With Benecol, continued voiceover of additional information about brand and products
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