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Storyboard Text

  • I am really in need of a new pair of shoes. Let's go to the store to find some Converses!
  • My dad always talks about how little Converses are made of, but they are more useful put together than not!
  • Can you tell me where the shoe store is, I can never find it?
  • Mike's
  • Is she for real?
  • ack to schoolSALE
  • 5 Economic UtilitiesBy Sarah Hughes
  • Before school starts is the perfect time to buy shoes.
  • 50% off all purchases
  • Customer service
  • Form Utility: Raw materials or parts put together.Example: Cloth, laces, rubber and metal put together makes shoes.
  • Hey Mom! They let me pay with cash.
  • Place utility: Having a product an place easy to find.Example: Chosing a location for your store, one that customers can see.
  • Wow! This commercial makes the Converse I bought 10x cooler!
  • Time Utility: Having a product out at a good time of year or day.Example: People shop for shose before school starts. Converse should put their shose out around this time of year everywhere because they are likely to sell.
  • Possession Utility: The avaliable exchange options for money.Example: The shoe stores options such as cash,credit,checks,etc.
  • Information Utility: Advertisement or communication of the product.Example: Seeing an eyecatching commertial on TV for Converse.
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