I want to learn to invest but I don't know where to begin!
Dienda see's an ad for Apricot!
Dienda is a 23 year college student that recently graduated from the University of Rochester. He currently lives in Seattle and works for a large software engineering company. 
Dienda talks to his friend Buster 
Have you heard of this new app called Apricot?
Dienda wants to get into investing, as he has recently started earning a full time living, and is looking to learn more about the field. He keeps hearing news about the stock market but is lost where to begin. 
Dienda completes a city
Dienda invests
Dienda approaches his friend Buster who is a user of the app for more information regarding it. Buster informs him of the collaborative feature that allows them to compete against each other. 
Yeah dude! It's awesome. You learn about investing through completing these cities, and taking these quizzes.
You should get it as well, and we should compete to see who gets further since we can compete!
Dienda creates an account and completes his first city! He completes the learning module and then passes the assessment with flying colors!!!
Dienda completes all the learning modules and is now well informed regarding investing. Dienda has now used this information to build his own investment portfolio!