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Mountain Man 1

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Mountain Man 1
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Snemalna Knjiga Besedilo

  • Mountain Man Brewing Co.Est. 1925
  • Look son, we've survived this long because we do one damn good lager and that is it.
  • Let's keep it that way.
  • West Virginia's Beer
  • Mountain Man Brewing Co.Est. 1925
  • Light beer drinkers in their late 20s and 30s know us - it could be our light beer they're drinking.
  • We can't afford to keep it this way.
  • Our key customer base is shrinking while light beer drinkers grow.
  • Our homegrown roots are our edge on the big guys...
  • We can't compete with the big guys!
  • What if light beer sales just eat into our lager sales?
  • Don't change our favourite beer!
  • Female Beer Drinkers
  • Light Beer
  • Mountain Man Lager
  • and use our existing brand recognition in the northeast..
  • avoid eating into our lager sales....
  • So we need to...
  • Mountain Man Brewing Co.
  • while staying out of the big guys' way.
  • Anheuser-Busch
  • by attracting a younger demographic...
  • Miller
  • Coors
  • 21-27
  • Got it! While the big guys are focused on them...
  • ...we focus on these guys.
  • 28-40
  • So we remind them of their adventurous side.
  • They're settled with more responsibilties but are still young and fun.
  • How do we do that?
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