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BGC x NIKE 'All For 1'

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BGC x NIKE 'All For 1'
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As bright-eyed and bushy tailed go-getters, select members of Black Girls Code will discuss their future goals while also emphasizing the limitless achievements they make thanks to Black Girls Code and its inherent ‘All for 1’ attitude.

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  • ACTION: BGC girls running up the stairs of BGC HQ
  • ACTION: Camera captures close-up shots of AF1 sneakers as girls are running
  • ACTION: Wide back shot of girlsas they approach BGC Lab entrance
  • ACTION: Cut immediately to wide front shot of girls excitedly laughing/entering BGC lab through doors
  • ACTION: Cut to tight close up shots of shoes (one after the other) upon entering labACTION 2: NIKE/PAPER logo fade in ACTION 3: Entire frame dissolves
  • [MUSIC UP]ACTION: Open with various b-roll of BGC interior decor/displays integrated with NIKE product placement
  • ACTION: Various b-roll of BGC girls interacting in the space, engaging with each other (showcase AF1 throughout space)
  • ACTION: BGC rep on-screen, gives BGC intro SUPER UP: KENYA LLOYD, PROGRAM MANAGER EAST COAST BLACK GIRLS CODE
  • ACTION: Various b-roll of BGC girls interacting, creating 'All For 1' app; building robotics, etc.
  • ACTION: Showcase b-roll of girls in exterior shots to show that they not only code but they are active within NYCEMOTION : laughter, girl gang vibes
  • ACTION: Each girl, solo shot 'Saying I Am All For 1' to camera. Showcase shot of their shoes.
  • ACTION: Group shot of girls ending video saying 'We Are All For 1' in unison'
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