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- Problem Experienced
- I am doing ____nothing__________and really wish I could_____download snapchat on my phone_________
- Solution Search
- I try the obvious solution______of going to the appstore________but__it wont let me download the app____________
- Product Discovery
- Oh I just found_____an article to help me _________by ___asking a friend___________
- Clearly show an example scenario where the customer is experiencing a pain point where they would want your product.
- Product Experienced
- All I do is hit this magic button...
- For most problems there is an existing solution, explain why it doesn't quite work in your scenario.
- Problem Alleviated
- ______snapcghat________shows up in_____my appstore _________
- Show a plausible way your user could be introduced to your product/offering. Google? Word of Mouth?
- Beneficial Outcome
- Wow! This saved me______from being sad________and let me_______be happy_______
- Show a magical solution that largely ignores the bigger question of how the technology works behind the scene.
- Magic Button
- After the magic button is pressed, what happens from a customer perspective?
- Why is the customer happy? What benefit to them was experienced?
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