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- Hey Lewis! What are you thinking about?
- Hey Carlos! I am just thinking about a new term i heard today, Design Research. Have you heard about it?
- That's simple!, Design research is the intricate process of identifying various facets of the design process and blah blah blah........................................................................................................................
- Ahh, that made no sense! Could you make it easier for me to understand?
- Car A
- Ok then, Lets take a look at two car manufacturers, Car A and Car B
- Car B
- Manufacturer A spends meticulous time talking to its customers to know their needs better
- Manufacturer B doesn't spend a lot of time researching and heads into the production phase
- Car A has much higher sales than Car B, so Car B decides to go back to the Drawing Board
- They find out that Manufacturer A did a lot more User Research, so they also decide to do a lot more user research
- Manufacturer B goes above and beyond than A in their user research in an attempt to cover all bases
- Even with the new and updated car, Manufacturer couldn't replicate the success of Car A
- So, even though Manufacturer B did a lot of user research just like Manufacturer A, they still couldn't replicate the success A achieved. So what do you think Is the problem here?
- Could it be that they didn't consider the other factors that could have brought the success to Manufacturer A?
- Exactly! The success of the product and the process depends on various other factors or facets like the people, the tools, the economy etc.
- Design research explores all such facets of the design process and tries to make it more efficient and effective so that Designers can use the process to develop successful products
- Thanks Lewis for making it simple! Now i am intrigued about the design processes and want to learn more about it!!
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