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BeeHigh PART 1 (slide 1 to 16)

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BeeHigh PART 1 (slide 1 to 16)
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  • Nonna, your gelatos are always incredible
  • Lorenzo, this recipe is your legacy
  • ADD AD
  • Annie, look at that! Do you want to try their ice creams?
  • Finally started my own business!
  • BeeHigh Gelato, the emerging artisanal ice cream parlour.
  • Lorenzo Luichi spent every summer of his childhood at his Grandma's honey farm.
  • How can these ice creams be so tasty?
  • After moving to London in 2008, Lorenzo decides to open an artisanal gelato shop selling ice cream infused with Cannabidiol.
  • Should I open up two more stores?
  • BeeHigh became an overnight sensation!
  • How should we approach our manufacturing to suit a large demand? Should we continue in-house or outsource to external manufacturers?
  • BeeHigh clients kept coming back for the fun and colorful in-store experience.
  • (A) IN-HOUSE PRODUCTION
  • (B) OUT-SOURCE TO EXTERNAL
  • BeeHigh is a success and Lorenzo is thinking to expand into Central London.
  • Guys, you are fantastic!
  • Discussing with Marie Taillard, Lorenzo wants to understand how to approach his expansion project.
  • "Should we continue with in-house production (increasing our facilities) or outsource to external manufacturers?"
  • By continuing to produce in-house and building two more facilities, Lorenzo controls the production and protects the heritage.
  • (A) SPECIALTY LUXURY STORES?
  • (B) OWN STORES?
  • (C) SELL WHOLESALE?
  • I think I should choose two options
  • Do you know that BeeHigh opened three new stores
  • Yes! There is one just near by, it's now a weekly ritual to go there!
  • Daniela! What a suprise!
  • Lorenzo!
  • "Which options would you choose in terms of supply channels to make sure Lorenzo keeps the brand heritage, quality and experience?"
  • (A) DELIVERY APPS
  • ADD A DELIVEROO SCREENSHOT
  • (B) OWN SERVICE
  • By the end of the year, Lorenzo promoted his brand to a much wider network while keeping its premium status.
  • BeeHigh!!!!!
  • One day, Lorenzo ran into Daniela and began a conversation with her.
  • Daniela! That was a success! Could you help me with one more thing?
  • "Should we start using delivery applications or should we launch our own delivery service?"
  • Due to the success of the delivery application, BeeHigh became more accessible.
  • I am going to Berlin and you?
  • Lorenzo went back to see Daniela and asked her whether he should ask his friend Emma Watson to become a brand ambassador.
  • (A) YES
  • (B) NO
  • Emma Watson happily agreed to promote BeeHigh and its evolutionary product.
  • The stores in London have become so popular that people are travelling to try these amazing gelatos.
  • I am going to BeeHigh
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