Lifelabs prototype storyboard
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- I think it would be most beneficial to have as broad of reach as possible
- Firstly, what should the target of the campaign be?
- Well, I believe it would be most efficient to target the ads where people are at most risk of addiction, likein low income subdivisions
- Either Youtube or Facebook I think would suffice
- While I agree with the idea of having as broad of targets as possible
- with the limited resources we have we're gonna have to make it more focused
- with that said, what platform should the ads be on?
- Would it be possible to put both with our budget?
- How about we try to do flyers and Facebook ads? There both cheap and can be effective in the right region
- With our low budget, it would be unrealistic to try both
- I am inclined to believe so too
- We could contact an expert in the medical industry to appear in the Ads
- Now with the platform and target settled, let's think of ad Ideas
- We could make posters that quickly present the dangers of opium addiction
- With each poster showing a differentrisk and danger
- We could likely do both if the medical expert is willing to for free
- What about let's take notes from ads from other companies?
- Like how colgate uses statistics to advertise their toothpase
- but we need more ad ideas, as early as now to experiment on what does and doesn't work
- Would it be a good idea to have a marketing phrases in our campaign?
- That could be risky, if we were to make it too lighthearted it could effect the integrity of the campaign
- But with that said, let's deploy all the ideas here on a small scale
- And moniter public reception to see the best approach in the future
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