Ethos, Pathos and Logos
Storyboard Text
- Ethos
- If you want to be cool, this is the car for you.
- Pathos
- These shoes will be the best investment for you so you don't twist your ankle.
- Logos
- This school is ranked in the top 10 for the state. 95% of the students attend college after graduation.The average GPA is 4.0.
- Ethos uses celebrities to appeal to people to sell a product.
- Ethos
- As a doctor with many years of experience, this medicine is the best one to cure your disease.
- Pathos uses an emotional appeal like an investment in your health.
- Pathos
- It's fun to hang out here and have the best ice cream ever.
- Logos is a logical appeal using statistics and facts.
- Logos
- This gym is open 24 hours a day. It has the newest and best weights. 100% of the members lose weight and become stronger.
- Use of experts, such as a doctor, for credibility
- Make people feel happy
- Uses details and statistics
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