Media Awareness
Storyboard Text
- PRESENTATION OF A PROBLEM - APPROVAL - TIME SENSITIVE DEALS
- This ad uses the 'presentation of a problem' technique when there isn't one already. It also uses 'approval' by being peer and research approved. 'Time sensitive deals' is used to make us think there is an urgency and I have to decide to buy now.
- Tired of brushing your teeth two or three times a day? Use this research and peer-approved Mega brush and just use this once a day! Follow us on Twitter for deals - today only!
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- APPROVAL - TIME SENSITIVE DEALS
- 'Approval' is used when the salesman states everyone is using it. A 'time sensitive deal' is used when the salesman says, "I'm almost sold out. Order now!"
- I love eating candy, but I hate getting fat and feeling guilty after.
- My candy is formulated with weight loss chemicals. Everyone loves it! I'm almost sold out. Order now!
- REPETITION - PRESENTATION OF PROBLEM
- 'Repetition' is used when the salesman states the name of the product multiple times. 'Presentation of a problem' is used when "wouldn't you love to lose 20 pounds" is stated.
- Wouldn't you love to lose 20 pounds, but just hate to workout? Buy our high tech Tiger Treadmill 3 with built-in TV to make you feel like working out is fun! The Tiger Treadmill 3 will bring out your inner animal. You can set the TV to safari mode and bring the outdoors indoors! Order your own Tiger Treadmill 3 today!
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