gym template
Storyboard Text
- scene 1 / title
- FITNESS UNPLUGGED!
- scene 2 / long shot of outside gym
- scene 3 / text + images
- +WOMEN'S ONLY SECTION.
- EVERYONE WELCOME!
- The audience need to know the brand name for the company to build brand awareness and familiarity. once the name is well known, promotion via word of mouth will likely become more popular.
- scene 4 / text + images
- Diversity is displayed in this shot. This is essential to allow the audience to feel as though they can relate to someone in the image. By seeing themselves in someone else the audience can also relate to them and therefore this will encourage them to join the gym. People are shown in sports clothes and sports 'kits' as the denotation of this is exercise and gyms. Also students in societies wear a 'kit' which links to Fitness Unplugged's discount for those in societies.
- scene 5 / medium long shot of inside gym
- This section shows the inclusiveness of Fitness Unplugged by the use of the word 'everyone'. Also by using the gender symbols it is easy for the audience to quickly know what the gym is implying. The women's only section is a new area becoming more common in gyms to make women feel comfortable and encourage those who may not use the gym for reasons such as it being mixed go.
- scene 6 / medium long shot of staff talking about gym
- HI, I'm Kate and I work at Fitness Unplugged. Our aim is to make sure everyone feels comfortable and confident when using our gyms. All of our members of staff are committed to making sure we can help you meet your goals to the best of our ability. Why wait for Monday when you could start your fitness journey today!
- -NEWCASTLE-SHEFFIELD-MANCHESTER-LEEDS-NOTTINGHAM-LIVERPOOL-YORK-BIRMINGHAM
- The image of a calendar may persuade the audience to join the gym in a quicker time frame. By showing both an in person and online way of joining, the company appears to be more versatile and appears to be able to fit a wider variety of customer's wants and needs. All of the images relate to the text - this means if the audience do not get a chance to read the message they will likely get a rough idea of what the advertisement is discussing eg pricing for the gym and the money sign. The list of cities is informative and key for the viewers to know if there's a gym near them.
- SIGN UP ONLINE OR COME INTO ONE OF OUR GYMS AND SPEAK TO A MEMBER OF STAFF
- SIGN UP NOW...-FIRST MONTH £5 -£13.99PM -10% STUDENT DISCOUNT FOR THOSE IN SPORT SOCIETIES
- Showing the inside of the gym displays to the audience how new and modern the gym is which will appeal to the viewers - especially when the primary target market is students. This is because stereotypically younger people like to stay 'trendy' and fashionable.
- By introducing a friendly member of staff to the audience the gym appears welcoming and inviting. By using this as the last scene it appears more peronsal and it feels like the audience are being directly spoken to which is a persuasive technique.
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