My Coca-Cola Freestyle Ice-Story
Storyboard Text
- That Coca Cola machine looks awesome!
- Your total is $13.25... Your order number is 7
- I will like to order meal #3 and a LARGE DRINK
- Man, I'm thirsty! I definitely have several OPTIONS to choose from.
- Ok. First, let me go for some ICE. Here I go.
- WHAT THE... !?
- Dinner time at Zaxby's Helena, AL (The Coca Cola Freestyle looks cool and definitely drives attention)
- Well... That was a LOT of ice! Let me select Low Calories, and then... Ok. Let me try again and... !!??
- 26 people out of 28 people went for the Coca-Cola Freestyle during the time of observation.
- Why I'm using my two hands again? Yeah right, there is ICE everywhere in the tray!
- It is nice to be able to mix half regular Coke and half Coke Zero.
- 46% of the people had problems with ice overflowing.
- Cool. I may come back for a refill. Let's wait for the meal now. What was my order number again? number 7? yes, number 7.
- 35% of the people needed to perform more than one tap in the same option in the touch-screen.
- How hard I need to touch the screen?
- Most of the people preferred to use two hands instead of one when serving/pouring their drink in the cup.
- The average time for customers using the machine was 25 seconds. I didn't observe anyone expressing frustration after using the Coca-Cola Freestyle.
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