Evaluation of the bimbo company management process
Storyboard Text
- Good morning Laura, yes of course, I'm ready to start the evaluation
- Good mornuing Andrés,I called him so that we can carry out the evaluation of the management processes of the bimbo company
- From what we can see, this company has the following management processes: planning, product innovation, products and services, customers and consumers, substantivity, information systems, knowledge management, and administration and finance. Without these processes, the company would not have positioned itself worldwide.
- They have worked tirelessly for 76 years to position their brand in the world
- In planning, all business plans are generated to achieve the mission and vision of the group. In product innovation, the needs of customers are understood and translated, to generate their satisfaction and allow them to maintain leadership in the market. In the products and services, the demand for these is satisfied, the planning processes of the supply chain, negotiation and supply, manufacturing, dispatch-factory-sales agency, primary and secondary transportation are defined.
- If they did not carry out sufficient market research, they would lose their leadership in the food sector.
- Clients and consumers include the processes of category management, ensuring time and place, trade marketing, execution of excellence at the point of sale, relationship with clients and consumers. In substantivity, the processes of planning substantivity strategies, execution, impact measurement and management of external relations are defined. Information technology solutions that allow Grupo Bimbo to be an innovative and competitive company must be provided and managed efficiently in training systems.
- The Logistics group has been discussing new products that bring innovation to the market.
- What items are missing to evaluate Laura?
- Knowledge management capitalizes on information, knowledge, learning and experience through its proper use as a basis for growth in Grupo Bimbo. In administration and finance, financial resources are managed efficiently to contribute to a solid company, preparing financial information that facilitates decision-making for the fulfillment of the Group's strategy and objectives.
- Andrés, there are two items left to evaluate. I will present them below.
- What we can conclude from this is that Grupo Bimbo is a company so consolidated in the market that it has all its standardized processes and is 100% prepared to face any risk of any kind. It is a company that is in the hearts of consumers' families.
- Andres, what can we conclude from all this?
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