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Ansoff's Matrix Comic Strip

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Ansoff's Matrix Comic Strip
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Storyboard Text

  • How can we grow the business? We have to move forward!
  • Sir, we could apply one of the Ansoff's Matrix strategies!
  • Oh, what are those?
  • It is a strategic tool that considers the opportunities of offering existing and new products within existing and/or new markets. It also analyzes the levels of risk associated with each.
  • The four types of strategies within it are: market penetration, product development, market development and diversification.
  • Exactly!
  • Product development consists in the development of new products or services and placing them into existing markets.
  • Market penetration consists in the selling of established products into existing markets.
  • Finally, diversification consists in the development of new products and putting them into new markets at the same time.
  • Nice!
  • Yeah! I heard that one it's considered the most risky strategy.
  • Market development consists in taking existing products or services and selling them in new markets.
  • Everything sounds awesome!
  • Sure!
  • In the next meeting we should discuss in which of those strategies we should move forward onto.
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