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Storyboard Text
- Bandura's Bobo doll research 1961
- Adult begins to attack the doll and behaves aggressively
- Adults hit the doll vigorously or behave nicely while a group of 36 girls and 36 boys watch attentively.
- The kids imitate their actions and either strike the bobo doll aggressively or, if they belong to the non-aggressive group, do so with almost no aggressiveness. If the behaviour model shared their gender, they were more inclined to emulate it.
- Bandura's Bobo doll research 1963
- He carried out research with three conditions, one was where the role model would be rewarded for acting aggressive towards the doll.
- The next being the role model was punished for aggressive behaviour then the third suffered from no consequences
- strengths: reliable, good control of IV's, establishes cause and effect
- The behaviour is generally imprinted on the kids by the same gender. Children in the model-rewarded condition were more likely than those in the model-punished condition to mimic aggressive behaviour. The results point to vicarious reinforcement.
- weaknesses: lacks ecological validity, ethical issues, demand characteristics
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