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Storyboard Text
Economic Utility
attributes of goods or services that make them capable of satisfying consumers wants and needs
involves changing raw materials into usable goods or putting parts together to make them more useful
Form Utility
Place Utility
TARGET
having a product where customers can buy it
Pretty, soft, good quality dress is being sold at target for a cheap price.
Time Utility
having a product or service available at a certain time of the year or a convenient time of day
the exchange of a product for money
These dresses are made in factories with good equipment and cotton to make this dress perfect for customers.
$10
That will be $10 please
Information Utility
This dress gets boxed up and is sold at stores like target.
Pretty, soft, good quality dress being sold for only $10 at target!
involves communication with the consumer
This dress is perfect for a nice night out at dinner, where the weather is nice and warm.
This girl is buying the cheap dress for $10 with her card to the cashier.
Possession Utility
The word of this dress is being spread through billboards, adverting to the consumers.
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