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Storyboard Text

  • Economic Utility
  • attributes of goods or services that make them capable of satisfying consumers wants and needs
  • involves changing raw materials into usable goods or putting parts together to make them more useful
  • Form Utility
  • Place Utility
  • TARGET
  • having a product where customers can buy it
  • Pretty, soft, good quality dress is being sold at target for a cheap price.
  • Time Utility
  • having a product or service available at a certain time of the year or a convenient time of day
  • the exchange of a product for money
  • These dresses are made in factories with good equipment and cotton to make this dress perfect for customers.
  • $10
  • That will be $10 please
  • Information Utility
  • This dress gets boxed up and is sold at stores like target.
  • Pretty, soft, good quality dress being sold for only $10 at target!
  • involves communication with the consumer
  • This dress is perfect for a nice night out at dinner, where the weather is nice and warm.
  • This girl is buying the cheap dress for $10 with her card to the cashier.
  • Possession Utility
  • The word of this dress is being spread through billboards, adverting to the consumers.
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