Commerce
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- Bottled Heaven
- The sizing for our perfume varies in two different ways
- Sizing Options for perfume
- We did this to allow our buyers to have options when purchasing the product for what is suitable for them
- One bottle being 50mL and one being 100mL
- The face front we decided for our campaign was Rhianna.
- Why we chose our celebrity
- She is an excellent face front as she has previous partnered with other luxurious and modeled in her own perfume lines
- She has a large strong fan base, which can help support our product and bring attention to our perfume.
- Our target audience is important, regarding our celebrity and advertising platforms
- Target Audience
- Our Target market is young adults which is most suitable for the making of our perfume
- Sizing options for our perfume.
- The most used media used by our target market, Instagram was used. This is because its shown 71% use Instagram the most.
- This is why its a better idea to showcase our perfume on Instagram using the many features they offer.
- Stories, Reels, Posts and the shop button can all be used to showcase the perfume. The celebrity face front is also very popular on the app will many followers, which can illuminate the amount of people being able to recognise our product.
- Why we chose our celebrity.
- The fragrance of this perfume consists of a rich vanilla scent, which has been proven to be a very popular, attractive fragrance to have on.
- fragrance
- By having a smell suitable for our target market and what many people enjoy smelling, the more they buy the product, the more sales they are.
- Target Market.
- Most of Rhinna's fan base is young adults, the way we advertised this on the most used social media platform used by young adults, Instagram was also a significant factor to consider.
- Social Media
- Fragrance of perfume
- A nice smelling perfume is crucial for the likeliness that the product is purchased again.
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