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Storyboard Descrição
This is a very rough draft for a marketing video for a Chinese language newpaper
Texto do Storyboard
The Epoch Times is the world's largest independent Chinese newspaper
Why are we #1?
The Epoch Times is #1 because we work for John and Jane.
Meet John Xu and Jane Dai. They're in their 30s or 40s. (add kids) with kids.
Meet John Xu and Jane Dai. They're between 35 - 50, (Add kids one by one) have one, or two children .
They've been here less than 15 years, and more of their relatives are arriving every day.
They need to learn about life in a new country
*Experian Simmons 2011
They've got money to spend.
More to spend on average than any other group.
2010 US census
2011 Experian-Simmons
"Asian American buying power, currently at $718 billion, is estimated to reach $1 trillion by 2017."
Nielson Report, Q3, 2012
The Epoch Times helps them make choices and find what they need.
From local editorial about John and Jane's community.
To National News
National Ethnic Press and Media Council of Canada — “Excellence in editorial/free expression, best concept and visual presentation.”
And of course the Award Winning, in-depth China news and analysis that made us a household name....
Made our website #1
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