A study of major considerations among media buyers purchasing digital video advertising.
Texto do Storyboard
Do agency buyers have different buying considerations than in-house marketers? The General Manager, VP of Sales, sales managers and account executives of NBC 5 DFW
The Audience
The Goal
Do agency buyers have different buying considerations than in-house marketers? Do agency buyers have different buying considerations than in-house marketers? Find out: what are the key considerations for media buyers when purchasing digital video advertising?
We asked the level of importance of the leading considerations for media buyers when purchasing digital video. Each of these will be ranked in a bar chart to show which considerations rank higher.
KPIs
Today, NBC 5 has a high sell through rate for its digital video inventory. Nonetheless, the majority of the station's broadcast advertisers do not also buy NBC 5 digital video ad solutions.
The Current State
Media buyers know reaching consumers with advertising has never been more difficult. As a result, eMarketer has shown for the first time ever, digital advertising revenues have passed TV ad revenues. A line chart will illustrate this event and show the trend lines for advertising revenues on both channels.
Do agency buyers have different buying considerations than in-house marketers?
Trends
Another trend from eMarketer: the issues media buyers have with digital advertising in general. A horizontal bar chart will show these issues like ad fraud, the use of bots, unsafe content and more.
The Forecast
Knowing what is important to buyers will empower business decisions by NBC 5 regarding digital video. We'll bullet point the precise decisions that can be made from the research findings.
We'll show a pie chart that shows what if only 10% of NBC 5's current TV advertisers added digital video advertising to their buys...
The What-If Scenarios
...and what if NBC 5 didn't address the needs of the media buying community, what losing digital revenue to competitors would look like, also via a pie chart.