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- Hey, Ben. It's been a long time since we have met last time. How r you doing?
- Hi, Allen. It's really been a long time.
- Okay, let's enjoy the dinner tonight.
- Ohhh..... I forgot to ask, where is your favourite car FORTUNER man?
- Allen, I have sold it off.
- Whaat.......Why?
- Allen, actually my new AI-powered taste-sensing mechanism is seeming to be a total failure.
- I have spent all my savings and had generated funding from investors as well. Alas...... I think I have to shut the product down.
- Areee....... Don't cry my friend. Everything will be alright.
- I understood your point my friend. Umm...... let me tell you a concept about the product life cycle .
- This concept basically tells us that initially there will be many obstacles but you should keep on trying in the same path and you are sure to attract huge public, you know because AI is the future.
- So, it is very likely that you will face some difficulty in the beginning, but try to overcome the difficulties and try to cross the conflict boundaries between you and your customer (crossing the chasm).
- Then this theory suggest, if you keep on trying in the same field (and topic), you will surely attain the Main Street level (attract huge number of customers).
- Umm.......Allen, I am still confused about the strategy to be used.
- Okay...... Let me explain you the concept of J curve then.
- Thanks a lot, Allen. Well now I think there is scope for my product as well to grow.
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