Wide shot of the full room. Smiling, the boy is playing with his toy. Start zooming in as the boy stands up.TIMING: 5 seconds
It's not a house it's a castle! Alfie is the King.
Scene changes to mid shot of the boy as he starts to speak. TIMING:4 seconds
Oh yes, sorry. I can see the turrets now.
Scene changes to a mid shot of the mother. She starts to speak immediately.TIMING:5 seconds
Alfie, it's time for bed now.ZzZzZzZzZz
Scene changes to the child while he starts to speak. The camera gradually starts to zoom out. As the mother stands up, she comes in to view.TIMING : 6 seconds
Scene changes to a long shot of the mother and child as she starts to speak about the castle. Child smiles, pleased.TIMING: 6 seconds
Scene changes to the castle zoomed in. The child starts talking to the toy and pretends to put him to bed and makes snoring noises. Fades to a blank black screen as the ad ends and details of the product appear.TIMING: 9 seconds