Storyboard Beskrivelse
VIdeo For Arts Alive
Target Audience:
Latent publics - students and faculty at San Diego State University that are not aware of Arts Alive SDSU
Aware publics - people who know about Arts Alive SDSU but are not actively involved
Active publics - people who are active but are not yet an ambassador of Arts Alive SDSU
Messaging strategy: Use an appeal to pathos to make the on-campus SDSU community passionate about Arts Alive SDSU.
Explanation for why we didn’t use script: We felt no script would put an emphasis on the visual aspects of our storytelling accompanied with a catchy song to make the video more social media friendly and engaging.