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- Upon their September 2007 releases, Graduation outsold Curtis by a large margin, debuting at number one on the U.S. Billboard 200 chart and selling 957,000 copies in its first week.
- In 2008, when Kanye performed his third studio album Graduation. It garnered major publicity when its release date pitted sales competition against rapper 50 Cent's Curtis.
- That's ok Kanye, I won't lose next time.
- Sorry 50, but the stage is mine.
- West's life took a different direction when his mother, Donda West, died of complications from cosmetic surgery involving abdominoplasty and breast reduction in November 2007.
- I'm sorry Momma.
- Months later, West and fiancée Alexis Phifer ended their engagement.
- Don't leave Alexis.
- Purportedly because his emotions could not be conveyed through rapping, West decided to sing using the voice audio processor Auto-Tune. In three weeks, West announced his fourth album, 808s Heartbreak, at the 2008 MTV Video Music Awards
- I've won, but at what cost.
- While it was criticized prior to release, 808s Heartbreak had a significant effect on hip-hop music, encouraging other rappers to take more creative risks with their productions.
- West crashed the stage and grabbed the microphone from Taylor Swift during her acceptance speech for Best Female Video. He said that she shouldn’t have won it and Beyoncé should have won it. He was withdrawn from the remainder of the show for his actions.
- Imma let you Finish Taylor, but Beyoncé had the best music video of all time
- Kanye's tour with Lady Gaga was canceled in response to the controversy.
- Following the highly publicized incident, West took a brief break from music and went to Hawaii for the next few months to write and record his next album.
- This album has to be the greatest or else everyone will hate me forever
- While it was criticized prior to release, 808s Heartbreak had a significant effect on hip-hop music, encouraging other rappers to take more creative risks with their productions.
- His new album Late Registration sold over 2.3 million units in the United States alone by the end of 2005 and was considered by industry observers as the only successful major album release of the fall season, which had been plagued by steadily declining CD sales.
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