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Attention

Interest

Desire

Action

Onboarding

Retention

Where are you visible?

How do you rise above the noise?

What piques the customer's interest?

How? Why?

Are you connecting with an important problem scenario?

What do they have to do to buy?

Is it as simple as possible?

What does the user have to do to get initial reward / gratification?

How do you ensure the user stays happy and active?
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