Documentary
Storyboard Tekst
- After the introduction, we are going to cut to the actor upset about beinging locked at home during the first lockdown we are going to use the first key article to explain why Covid-19 affected peoples reason to impulse buy the way it did the first paper found that reinforcing positive impulsive shopping behaviour with increased satisfaction.
- The second part of the documentary will use stock footage and will ask questions on why these changes happened it also reviews the research from the first article with more research from other articles
- The next scene is going to be using the Key article two the talks about the increase in technology making impulse buying easier for consumers. We will discuss the results found and also the key reasoning behind people buying online.main talking points Perceived risk is a big part of people buying onlineincrease in technology and being locked inside has changed peoples buying habitsts
- This section is going to talk about the theory as to why impulse buying went up during covid-19 the correlation between Mental health and buying products. Retail Therapy This is supported by reports from the UK government proving the increase in mental health issues during the pandemic.
- In this scene we find the actor scrolling through amazon., we take what we learnt from retail therapy and look into key article 3 that helps us understand the perceived risks with shopping online.this article found that a lot of people are not concerned about the risk of online shopping in the sense of cybercrime but they have a higher level of perceived risk going to brick and mortar shops.
- In the final sections, I will conclude my findings I will come to a conclusion of my own about why consumption has changed due to covid. I will also do a reflection using the Gibbs reflective cycle.
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