THE 8 UNWRITTENCODES(UNTIL NOW)FOR ETHICALJOURNALISTS
BY: SAMANTHA M. RUIZ
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CODE #1 - THINK BEFORE POSTING PUBLICLY
"We shouldn't be sending troops...sorry, not our battle"#JustSaying
SEND
KEEP PUBLIC SOCIAL MEDIA ACCOUNTS OBJECTIVE
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Is the post worth your job?
People know who you work for. Posting opinions about politics and religion might poorly reflect on your station's credibility. You could face some consequences and jeopardize your position in the newsroom if you do it.
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YOU CAN STILL EXPRESS YOUR THOUGHTS
"I don't agree with that penalty call... "#FIFA2024
SEND
It is okay to share your opinon, so long as it doesn't infringe on or deeply offend an affiliation.
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JUST REMEMBER, OTHERS HAVE OPINIONS TOO
The referee was right!
NOPE
It isn't usually in contracts, but you can face some consequences and jeopardize your position in the newsroom if you do it.By avoiding controversial topics, you dodge any possible precautions.
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CODE #2 - DON'T BROADCAST POSSIBLE SUICIDES
I don't know! Record?
OMG! What do we do?
Evidence can come from anywhere.Though it tells the story, if something is deemed a suicide, it is in the best interest of the reporter to leave it out.
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CONSIDER THE POSSIBILITIES OF A CASE
But it's evidence and an "unusual" circumstance
We don't need to air it live
it might have been a suicide...
When it is an open investigation deemed a suicide, don't promote any evidence until you figure out exactly what happened on the scene.
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VIEWERS HAVE NO CONTROL OVER LIVE TV
look away kids!
Broadcast news goes to live television across a wide perimeter, who knows who is watching from home?No one has the time to process what is going to happen when video footage is played on air.
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KEEP IT FOR THE WEBSITE
Online, you have the opportunity to pause, fast-forward, or skip. Viewers can never do that with broadcasts.
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CODE #3 - DON'T USE AI TO GENERATE NEWS
Tell me about Sesame Street
- Fictional characters- Located in Brooklyn- A children's show
INFORMATION CAN BE TAMPERED, NOT UP-TO-DATE, OR EVEN COMPLETELY FALSE.
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AI ALSO DOESN'T PRODUCE 'NEW' WORK
Artificial intelligence uses others' previous work to produce a "new" product. There are arguably no rights to the user in terms of originality.
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ONLY USE AS A TOOL FOR REPORTING
AI can be a partner, some are capable of sitting and searching. This can give you a leg up in reporting on certain subjects for sure.
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BUT, WEARY AND VERIFY ANY INFORMATION
Data Found
Verified
YesYesNoYes
160 deathsMiami, FLNo trialOct. 2002
Just make sure to give AI credit where it is due. You were not the only one doing the work, therefore you should not be the only one applauded for the entire work.
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CODE #4 -KEEP THE CONTEXT OF VISUALS
Visuals can take on different stories depending on the angle.It is important to keep the context of the photo when publishing.
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THIS VIEW LOOKS LIKE SHE'S IN DANGER
From this end, it looks like the soldier is about to be shot, despite the fact they're in the exact uniform.
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THIS SIDE LOOKS LIKE SHE IS BEING HELPED
Meanwhile, here it looks like she is being healed by a person on the same team.
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REMEMBER THAT THE GOAL IS TO BE OBJECTIVE
Maintain the image and always publish the truth. Objectivity is key, cropping a picture is nothing but a shallow fake...and journalists should never promote "fake" news.